Converting potential customers and retaining existing customers remains the backbone of any subscription based business. Machine learning models remain the key ingredient for building such predictive models, that can mine through huge amounts of data to generate effective recommendations for retaining customer engagement, thereby leading to conversions and retention. 

Potential Applications: Customer Conversion, Customer Retention

Recommendations are algorithmic suggestions made by Machine Learning models for users to follow, pages to subscribe to, posts to read, and products to buy. Through targeted recommendations, one can greatly increase user engagement and retention

Potential Applications: User Engagement, Ad Revenue